Approach
AI-assisted research. Human-reviewed delivery.
Contentra is a research system — not an unattended chat paste. Here is how work moves from question to citeable briefing.
- 01
Question & scope
You define the market, competitors, focus areas, and — for deeper work — analysis mode or point of view.
- 02
Live web research
Current open-web sources are retrieved to ground the briefing — not a static database dump.
- 03
Structured synthesis
The engine produces a fixed deliverable shape: Snapshot, Brief, Deep Dive, or a journalism pack.
- 04
Citations
Material claims are tied to sources with URLs and dates where available.
- 05
Human review
Before anything goes to a client or desk, a person reads for completeness, overconfidence, and thin evidence.
What we are clear about
- Open-web research can miss private or paywalled material.
- Confidence varies; thin evidence is called out, not papered over.
- We do not replace regulated diligence (legal, clinical, classified).
- Intelligence samples are public for evaluation; the News Media app remains invite-only. CI briefings are delivered as a service — desks use the app themselves.
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